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Stone Seminar Targets Strategic Marketing |
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Sunday, 04 February 2007 |
NEW YORK – The Turkish-American Chamber of Commerce and Industry (TACCI) organized an exclusive natural-stone marketing seminar for natural stone professionals in New York on Jan. 20.
“Strategic Natural Stone Marketing: 7 Ways to Profitable Direct Marketing Imported Natural Stone Products in the U.S. Marketplace” by Hasan Kursad Devecioglu included information about the types of strategic natural-stone marketing mistakes made in the United States and how direct marketing can be used to increase natural-stone sales and customer retention.
Devecioglu is a direct-marketing consultant and a natural-stone professional; he’s also author of Marketing Imported Natural-Stone Products in the Competitive U.S. Marketplace. After the seminar, he answered questions about branding, direct mail and customer-relationship management.
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