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Braxton-Bragg Ends Regional Reps |
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Friday, 04 April 2008 |
KNOXVILLE, Tenn – Braxton-Bragg Corp.ended its use of a regional sales force in late March, moving to more direct-mail marketing.
The stone-tooling and -supplies company announced the decision, according to a March 28 release, “after intensive study.”
“Our research has revealed that most of our customers would rather have lower prices and same day shipping than pay higher retail prices at a store, or inflated prices for a salesman’s visit,” says Rich Hassert, company president. “Our customers do not want the loss of shop productivity when a delivery van comes around every week or two and disrupts shop activity.
“Although our regional salesmen were the best-trained in the industry and worked extremely hard, we have found that given a choice, most of our customers simply prefer lower prices. Because our job is to serve our customers – their way – we feel that it is essential to offer the lowest prices and the best service.
“To ensure that we have the lowest price, we are reducing the price of hundreds of items, effective immediately.”
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