|
POZNAN, Poland – The
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
(WONASA) held its second public session at the KAMIEN 2010 stone event here on Nov. 10.
The one-hour session featured several speakers on natural-stone promotion. WONASA President R. Veeramani, chairman of Chennai, India’s Gem Granites, noted the importantce of highlighting values represented by natural stone.
Heikki Palin of Turku, Finland-based Palin Granit Oy noted advantanges of natural stone in superior energy efficiency, and cited a German Natural Stone Assocation study that demonstrated stone’s superiority to glass in sustainability through the life cycle of the product.
Anil Taneja, editor of Madrid-based LITOS magazine, focussed on the importance of using a new, different language when communicating to the final consumer, and how to present stone as a consumer product rather than an industrial product.
The Poznan session followed the group’s inaugural presentation at Marmomacc 2010 in Verona, Italy, in late September.
Get the best in insightful and informed coverage of the stone industry every month with Stone Business magazine. Sign up for a free subscription (or renew your current account) and don’t miss a single issue – just click here.
|
|
Last Updated on Wednesday, 05 January 2011 09:49 |
